Privacy Policy

1. Identity & Scope

Braxton & Co. ("Braxton & Co.," "we," "us," "our") is a reputation, crisis, and narrative intelligence firm providing monitoring, analysis, and advisory services related to public communications, media, and digital discourse.

This Privacy Policy applies to:

• • braxtonandco.com
• • All Braxton & Co. platforms
• • All data processed in connection with our services

2. Categories of Data We Process

A. Client & Prospect Data

We collect:

• • Names
• • Contact details
• • Business information
• • Communications
• • Billing and transaction data

B. Platform & Website Data

We collect:

• • IP addresses
• • Device identifiers
• • Cookies and usage data
• • Location (approximate)
• • Logs and diagnostics

C. Public & Media Intelligence Data

As part of our services we process:

• • Public social media content
• • News articles
• • Broadcast transcripts
• • Blogs, forums, and websites
• • Public records
• • Statements, images, and commentary

This may include information relating to identifiable individuals, public figures, organizations, or groups.

We do not collect:

• • Private messages
• • Passwords
• • Hacked, leaked, or unlawfully obtained data

3. Lawful Basis for Processing

We process data under:

• • Legitimate interest (media analysis, reputation management, research)
• • Contractual necessity
• • Consent (where applicable)
• • Legal obligation

Publicly available data is processed for journalistic, analytical, security, and reputational risk purposes.

4. Purpose of Processing

We use data to:

• • Monitor narratives and reputational risk
• • Detect crises and emerging issues
• • Produce reports and intelligence
• • Provide strategic advice
• • Improve our technology
• • Prevent fraud and abuse
• • Comply with law

5. Data Accuracy & Public Content

Much of the information we process originates from third-party public sources. Braxton & Co. does not guarantee accuracy, truthfulness, or completeness of public or media content.

6. AI, Analytics & Automated Processing

We use:

• • Machine learning
• • Natural language processing
• • Trend detection
• • Sentiment analysis

These systems generate probabilistic outputs, not factual determinations. They are used to assist human analysis.

7. Data Sharing

We may share data with:

• • Cloud providers
• • Analytics vendors
• • Media monitoring services
• • Professional advisers
• • Law enforcement or regulators when legally required

We do not sell personal data.

8. International Transfers

Data may be transferred internationally. We use contractual and technical safeguards consistent with GDPR and global privacy standards.

9. Retention

We retain data as long as necessary for:

• • Service delivery
• • Compliance
• • Risk management
• • Historical trend analysis

Public media data may be retained long-term.

10. Your Rights

Depending on jurisdiction, you may have the right to:

• • Access
• • Correction
• • Deletion
• • Restriction
• • Objection
• • Portability

Requests: privacy@braxtonandco.com

11. Legal Disclosure

We may disclose data if required by:

• • Subpoena
• • Court order
• • Government request

12. Security

We use commercially reasonable technical and organizational safeguards. No system is fully secure.